Privacy policy

What we collect

• Account details: your email address, your password (stored by our sign-in provider in a form we cannot read), your time zone, and the first name you choose to give us.
• Health and wellness answers: what you tell us in questionnaires and check-ins, such as sleep, stress, energy, water, meals, snacking, goals, areas of discomfort and your answers to movement safety questions.
• The gut question on Day 1 of the challenge: one question about your gut history. Your answer is stored for your coach, not interpreted by the app, and not shown back to you.
• Posture photos and scan results: the photos you take or upload for your posture snapshot (on Day 1 and, if you choose, Day 13), and the observations the app records from them.
• Your daily check-ins, workout feedback ("How did that feel?") and any discomfort you report, with where you felt it.
• Meal photos you choose to send to Food Lens, and what it reads from them.
• Your consent records: which consents you gave, the version of the wording you agreed to, when, and that you confirmed you are 18 or older for the challenge.
• How you use the app: which screens you open and which buttons you tap, recorded in our own analytics, plus how you arrived (for example a link's campaign tag) and a rough location (country, region and city) read from your connection. We do not store your IP address or your precise location.
• Bookings: if you book a call or a Roadmap review through Calendly, the details you give Calendly (such as your name, email, phone number and answers) are sent to us.

Why we use it

• To run the app and your 14-Day Challenge: building your Body Blueprint, your workout program, your daily tips, your Discovery Cards and your Wellness Roadmap from your own answers.
• To keep your program safe: your safety answers and any discomfort you report decide which exercises you are offered.
• So your coach, if you have one, can support you.
• To send you the emails you asked for, such as challenge reminders, which you can turn off at any time.
• To understand how the app is used and improve it.
• We do not sell your personal information, and we do not use your health answers or photos for advertising.

Who can see your information

• You: your own answers, results, photos, Discovery Cards and Roadmap.
• Osei and your assigned coach: if you are assigned a coach at MEF Wellness, that coach can see your answers, results and photos so they can coach you. A coach sees only the people assigned to them.
• The small MEF Wellness team: platform administrators can see participant information to run, support and fix the service.
• The gut question answer is visible to your coach and administrators only.
• No one else at MEF Wellness, and no other member, can see your information.

Your photos

• Posture photos are kept in private storage. They are never public, and each time one is shown it is opened with a link that stops working after a few minutes.
• Only you, your assigned coach and the MEF Wellness administrators can open them.
• Faces are not blurred, so please wear something you are comfortable with and choose a private space.
• The posture scan reads your photo on your own phone or computer. Your photo is not sent to an outside service for that.
• You can delete your challenge posture photos from the app at any time.

Services we use to run MEF

We share information with these companies only so they can provide their service to us:

• Supabase: our database, sign-in and private file storage.
• Vercel: hosts the app.
• Resend: sends our emails.
• Cloudflare Turnstile: checks that sign-ins and signups come from a person, not a bot.
• Anthropic: reads meal photos you send to Food Lens (and food labels), and powers conversations in the app. We do not send your name or email with a meal photo.
• OpenAI: reads text aloud when you ask the app to.
• Calendly: books calls and Roadmap reviews.
• Stripe: takes payments for paid memberships.
• Open Food Facts: looks up packaged food products.
• Your browser's push service: delivers notifications if you turn them on.

Payments for paid members

Paid memberships are paid on a page hosted by Stripe. MEF Wellness never sees or stores your full card number. Stripe tells us when a payment is made, matched by your email address, so we can give you access and thank anyone who referred you.

Cookies and storage on your device

We use cookies to keep you signed in and to remember a few settings. The app also keeps small notes in your browser, such as a random visitor code on the challenge page, so a signup can be matched to the visit it came from. We do not use advertising cookies.

How long we keep it

We keep your information for as long as your account is open, so your history, Discovery Cards and Roadmap stay with you. We do not currently delete it automatically. If you start the challenge again, your earlier days are kept beside the new ones.

Deleting your account and your data

Want your account and information deleted? Email info@mefwellness.com and we will take care of it. There is not yet a button in the app to delete your whole account, so please write from the address you signed up with. We will delete your account and the information connected to it, including your photos, and confirm by email when it is done.

You can delete your challenge posture photos yourself in the app at any time, and turn off challenge emails from any challenge email or from the app.

Age

MEF is for adults. The 14-Day Challenge asks you to confirm you are 18 or older before you begin.

Changes to this policy

If we change this policy, we will update the date at the top of this page, and tell you in the app or by email when the change matters to you.

Contact

MEF Wellness, Brooklyn and Manhattan, New York. Email info@mefwellness.com with any question about your privacy or your information.